Names are designed bring to mind a specific image. They lock you in to a preconceived notion as to who, what, or where. Specific names have specific meanings. Think "tree" - you now have a visual image as to what that is. The word "tree" cannot be anything else because it has been permanently associated with a tree.
3THN2 is designed to move beyond being something to being anything. We provide you only with those things that work. We are not any one specific thing. We are
The Thing That Has No Name
3 T's, 1 H, 2 N's